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This proof of concept slide was taken from an investor presentation that pitched two new cannabis brands: Avalon Extracts (Concentrates) and Reverie (Edibles). Whereas Avalon Extracts is geared more towards a luxury market that is looking for only the highest-quality products, Reverie is fun, approachable, and caters to everyone 21+, especially newbies. I coined both brand names, ideated their concepts (on a Post-It note, in the case of Avalon Extracts!), and art directed Lucid Design's team to produce both brands, as well as some product proofs of concept like Avalon Extracts BHO shatter and Reverie Gummies. I then composed this lifestyle slide that is meant to give a brief exposition of each brand identity, as well as some hip, young clientele that suited each brand's voice and persona.