My name is Pete, and I'm a Digital Art Director in PDX.

I make beautiful, pixel-perfect websites and graphics for all kinds of progressive clients in the Silicon Forest. Let's make a difference!


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PORTFOLIO

AVALON EXTRACTS & REVERIE PROOF OF CONCEPT SLIDE

GRAPHIC DESIGN, ART DIRECTION, COPYWRITING

This proof of concept slide was taken from an investor presentation that pitched two new cannabis brands: Avalon Extracts (Concentrates) and Reverie (Edibles). Whereas Avalon Extracts is geared more towards a luxury market that is looking for only the highest-quality products, Reverie is fun, approachable, and caters to everyone 21+, especially newbies. I coined both brand names, ideated their concepts (on a Post-It note, in the case of Avalon Extracts!), and art directed Lucid Design's team to produce both brands, as well as some product proofs of concept like Avalon Extracts BHO shatter and Reverie Gummies. I then composed this lifestyle slide that is meant to give a brief exposition of each brand identity, as well as some hip, young clientele that suited each brand's voice and persona.

PROGRAMS USED:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop

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SELECTED WORK


RÉSUMÉ

OBJECTIVE
To provide elegant design to any firm in search of a versatile lead with project management experience.

TECHNICAL SKILLS
UX/UI Design, Responsive Web Design, Interactive Design, HTML5, CSS3, Javascript, jQuery, PHP, SQL, AJAX, XML, Art Direction, Graphic Design, Packaging Design, Email Marketing, SEO, Social Media Marketing, Wordpress, UML/Wireframing, Project Management, Account Management, Interior Design

WORK EXPERIENCE

Diem - Digital Art Director
Portland, OR (October 2018 - April 2019)

Portland State University - Web Development Specialist
Portland, OR (June 2017 - October 2018)

Cestusline - Web Production Manager
Portland, OR (April 2017 - June 2017)

FuneralNet - Digital Art Director
Portland, OR (June 2014 - February 2017)

ActivePrime - Web Designer/Developer
Portland, OR (February 2014 - April 2017)

People Power Co - UI Designer
Portland, OR (February 2014 - April 2017)

Webstract Marketing - Front End SEO Specialist
Upland, CA (December 2013 - February 2014)

UCR ARTSblock - Digital Media Assistant (Internship)
Riverside, CA (March 2013 - June 2013)

EDUCATION
Bachelor's of Science (B.S.) - Web Design + Interactive Media
The Art Institute - Inland Empire - San Bernardino, CA (2011-2013)
The Art Institute - Los Angeles - Santa Monica, CA (2009-2011)
3.5 GPA, Dean's Honor Roll, Best of Quarter (Digital Identity Branding, Intro to Video)

SUMMARY OF QUALIFICATIONS
Self-starter, ambitious, highly adaptive to change
Goal-oriented, possesses strong leadership skills
Organized and efficient, skilled multitasker
Articulate, personable and diplomatic
Bilingual (Spanish)

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